The development of acquaintance as an opportunity for service.
High ethical standards in business and profession; the recognition of the
worthiness of all useful occupations; and the dignifying of each
Rotarian’s occupation as an opportunity to serve society.
The application of the ideal of service in each Rotarian’s personal,
business and community life.
The advancement of international understanding, goodwill and peace through a world-fellowship of business and professional men united for the ideal of service.